O2 customers used to picking up lunch for just £1 from Boots every Monday are in for a disappointment, after it was confirmed that the network’s deal with the high street retailer was ending on February 20th.
Those signed up for O2 Priority, however, will still be able to get lunch for a quid every Monday from rival outlets including Upper Crust, Domino’s, WHSmith and Pumpkin.
O2 confirmed the change, saying it was looking to bring on board new partners in the future, without confirming who it was in talks with.
As well as offering cheap lunch deals, O2 Priority gives customers early access to gig tickets, cheap coffee, discounted stationery and money off mobile phone insurance.
Free perks are becoming an increasingly important way for mobile networks to compete with each other at a time when smaller MVNOs are offering cheap monthly deals. EE’s offer of six months free Apple Music streaming and access top the BT Sport app has proved particularly alluring.
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