Demand for the next-generation Galaxy S smartphone looks healthy, a uSwitch survey reveals, despite concerns the Note 7’s infamous battery woes would damage the Samsung brand. The outlook for the Note 8 is a lot less rosy, however.
In a poll of more than 1,200 site users, a shade over 20% named the Galaxy S8, which is expected to land in March, as the handset they’re most looking forward to in 2017.
But just under 7% cited in the Note 8, signalling how far the range’s stock has fallen. The seemingly slackening interest in the handset adds ballast to suggestions that Samsung could scrap the range entirely and incorporate its trademark stylus pen and large screen in another rebranded line of smartphones.
Last year, the Note 7 was withdrawn from sale a matter of weeks after hitting shop shelves. Samsung issued the recall when a small number were discovered to have exploding batteries that caused phones to catch fire.
Perhaps predictably the iPhone 8 (28.7%) finished top of the tree, testimony to excitable reports that the tenth anniversary handset will be a showstopper and a huge update from the current-generation model.
If rumours are to be believed, it will feature an all-new design, facial-recognition technology, wireless charging and a bigger battery. It’s also purported to be home to an ultra-bright, curved OLED screen with a virtual home button and could be fully dust-proof and water-proof.
In at number three is the HTC 11 (14.6%), suggesting the Taiwanese phone-maker could be a major beneficiary of any damage caused to Samsung’s Note brand. And at position five, there’s the Google Pixel 2 (6.5%).
Despite strong sales for the mid-range iPhone SE, it seems that demand for a successor is muted. For now, at least. Just 3.2% named a sequel to Apple’s compact-and-bijou handset as top of their most-wanted list.
That meant it was even beaten out by cult brand OnePlus’s next phone, the OnePlus 4 (4.5%).
Similarly culty are Samsung’s much hyped Project Valley flexible smartphones. In a sign that they’re likely to be of niche appeal only in the short term, the bendable handsets polled just over 2%.
Ernest Doku, Technology and Mobiles Expert at uSwitch, said: “The fallout of the Note 7's launch is certainly something Samsung would want to forget - but they were eventually incredibly candid about the events that led up to a high-profile global incident.
“A failure of that magnitude may be tough to come back from, but Samsung has pledged to come back fighting and earn customers' good favour with an improved phablet sequel - as well as retain the Note name.
“Before the battery issues, the Note 7 was both critically and commercially lauded, proving that the demand for giant-screened smartphones is still there. Before the recall, Samsung’s phablets were flying off the shelves, so a beefed up version of its Galaxy S8 could fare well.”
| # | Handset |
| ---------- | ---------- |
| 1 | iPhone 8 (28.71%) |
| 2 | Samsung Galaxy S8 (20.13%) |
| 3 | HTC 11 (14.68%) |
| 4 | Samsung Galaxy Note 8 (6.98%) |
| 5 | Google Pixel 2 (6.5%) |
| 6 | Nokia Android phone (5.29%) |
| 7 | LG G6 (2.97%) |
| 8 | OnePlus 4 (4.49%) |
| 9 | iPhone SE 2 (3.29%) |
| 10 | Microsoft Surface Phone (3.03%) |
| 11 | Samsung's bendable Project Valley phones (2.09%) |
| 12 | HTC U Ultra (1.04%) |
| 13 | LG Stylus 3 (0.8%) |