Vodafone is now offering free roaming to customers on all plans and has revamped its contracts to make them simpler.
From today, new and upgrading Vodafone customers can use their calls, texts and data without any extra charge in 40 countries across Europe, from Iceland to Turkey and Poland to Portugal as part of the network’s Roam Free offer.
Additionally, those travelling further afield will not be hit by hefty roaming charges, if they pay £5 a day for Vodafone’s Roam Further package.
The latter covers 60 destinations, including the United States, Canada, Australia, China and Brazil.
Vodafone says it will not place limits on high much data is available when travelling, with 4G access as standard where available.
What’s more it’s also allowing tethering when abroad, something which rival carriers do not do.
It comes as the EU shapes up to abolish roaming charges from 15th June.
Rival networks have already aggressively expanded their roaming offers, most notable Three, which gives customers on its non–Essential plans the chance to use their allowance in 42 destinations around the globe.
“Customers have told us they want us and the rest of the industry to change,” said Nick Jeffery, Vodafone UK CEO.