Apple’s forthcoming iPhone 8 may start below the $1,000-mark in the United States, with only the 256GB model costing four figures.
That’s according to the latest analyst to weigh in with news of Apple’s plans for its new device. Steven Milunovich of banking giant UBS reckons that Apple will price the entry–level iPhone 8 at $870, rising to $1,070 for the 256GB edition.
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That flies in the face of claims from rival analysts that the iPhone 8 will start at $1,000, in a move which many see as Apple attempting to underline the device’s premium credentials.
Because pricing is one of the only secrets Apple is able to keep about its new iPhone, analysts’ estimates are the closest we can get to knowing how much the iPhone 8 will cost when it launches this autumn.
If Milunovich is correct, then UK users can expect to pay between £800 and £1,000 for an iPhone 8.
That high price point is likely to be offset by a new design, vertical dual lens camera and a special function area which replaces the current iPhone’s Touch ID button.