Siri, the voice assistant that's been a feature of Apple’s iPhone since 2011, looks set to break away from the bestselling smartphone and get its own, standalone product.
The Siri Speaker, an at–home product designed to rival the likes of the Amazon Echo and Google Home, will be revealed at the tech giant's Worldwide Developer Conference (WWDC) in June, according to an analyst with close links to Apple's supply chain.
The product, which is not due to go on sale until late 2017, will apparently feature a high–end audio set-up and come with a price tag to match.
Apple will be hoping to make the Siri Speaker virtual assistant an essential part of the home.
Like the Amazon Echo, it will be able to answer voice commands to play music and radio stations and much more besides.
But more importantly, it will offer full integration with Apple’s HomeKit.
That service is now found in a slew of web–connected products, from lights to kettles, meaning the Siri Speaker will be able to act as a hub for a connected home.
Until now, Siri has been a feature used only by a fairly small proportion of iPhone users. This move could mean it becomes much more mainstream.