Amazon’s Alexa voice assistant has officially launched on the well regarded HTC U11, taking the total tally of virtual assistants available on the Taiwanese mobile-maker’s flagship smartphone to three.
Alexa, which has become a mainstay in the home thanks to Amazon’s Echo range, has over 15,000 ‘skills’ available via the Alexa Skills Store, as well as the ability to make calls, play music, set alarms and answer queries.
It now sits alongside Google Assistant and HTC’s own, non–voice powered Sense Companion on the U11.
Users can access Amazon’s service by simply saying ‘Alexa’ in the vicinity of their U11, or by squeezing the side of the device, utilising the phone's ‘squeezable frame’ function.
The question remains, though, as to whether three different vital systems represents overkill or choice for the consumer.
With Google Assistant and Alexa putting Apple’s Siri in the shade over the past 12 months, the ability to try both services out on a single device is certainly empowering from a mobile fanatic’s perspective.
Alexa for HTC U11 is available in the US now, with a UK launch expected later in July.