Long delays in shipping the iPhone 8 could hamper sales of Apple’s much anticipated new smartphone, with consumers switching to other products if they face too long a wait.
That’s according to Tony Sacconaghi, an analyst for Bernstein. He posits that Tim Cook and co need to ensure they have full supply of the iPhone 8 no later than 15th October to prevent smartphone buyers from opting for the likes of the Samsung Galaxy Note 8 instead.
A series of reports in recent weeks have suggested the iPhone 8, also known as the iPhone X, may be held up until November due to serious manufacturing issues over the summer.
Foxconn, Apple’s main manufacturing partner, has apparently claimed that as many as 40% of the OLED screens it’s received for the iPhone 8 do not work. Samsung is Apple’s sole screen supplier for the iPhone 8.
Apple may offer pre–orders for the iPhone 8 from 15th September, but it’s increasingly unlikely consumers will have their hands on the new handset until November.
Want more iPhone 8 news? We've collated all the speculation for our rumours round-up.