Google has explained that the muted colours on its new Pixel 2 XL is intentional and not a major issue with its display tech.
Early adopters and reviewers have complained that the display, an LG-made P–OLED panel, looks much less striking and vivid compared with screens found on rival devices, especially Samsung’s Galaxy Note 8.
Want to find out more about Google's latest phones? Here's everything you need to know about the Pixel 2 and Pixel 2 XL.
In a statement, Google said, “We designed the Pixel display to have a more natural and accurate rendition of colors [sic] this year but we know some people prefer more vivid colors [sic] so we've added an option to boost colors [sic] by 10% for a more saturated display.
“We're always looking at people's responses to Pixel and we will look at adding more color [sic] options through a software update if we see a lot of feedback."
This, however, does not cover concerns about blotchiness and visible blocks of pixels when browsing the web on the Pixel 2 XL.
The issue is likely to only concern hardcore users, but such small margins are a big deal in the hugely competitive high–end smartphone space. With Apple’s iPhone X imminent, Google is facing a major struggle to get its device into as many hands as possible.