The iPhone X might have offered a whole new look compared with previous iPhones. But it seems it was not as popular with consumers as the traditional–looking iPhone 8 and iPhone 8 Plus.
New research from Consumer Intelligence Research Partners (CIRP) shows that while the game–changing iPhone X clocked up 20% of all iPhone sales, the iPhone 8 and iPhone 8 Plus claimed 41%.
The numbers suggest that the £999 starting price may have put consumers off the iPhone X.
However, the latter didn't hit shelves until the first week of November, seven weeks after the iPhone 8 and iPhone 8 Plus went on sale. It’s likely the wider availability of those phones is a key reason behind the discrepancy.
Apple is set to reveal official sales figures for October to December later this month, although it won't break down sales by model.
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