Apple’s iPhone X enjoyed a ‘stellar’ start to life in the UK, with sales booming following the device’s release last November.
New research by Kantar Worldpanel shows the iPhone X was the bestselling phone during November, despite its near thousand pound SIM–free price tag and contracts costing upwards of £70 per month.
What did we make of the iPhone X? Read the uSwitch review.
“In Great Britain, Apple achieved its highest share in more than three years in the month of November, taking it to 49.4% and easily regaining the number one sales position from Samsung,” said Dominic Sunnebo, Global Director for Kantar Worldpanel ComTech.
However, Sunnebo sounded a note of caution, adding, “...as the most expensive mass-market smartphone currently available it remains to be seen how long the iPhone X can maintain this momentum at its current price point of £999.”
While Apple also enjoyed a sales boost in China and Japan, it appears the staggered release of the iPhone 8, iPhone 8 Plus and iPhone X did not go down well in the US where it appears to be losing ground to Google Android.
Apple is set to reveal its official iPhone sales figures for October to December in the coming weeks.
It's unlikely, though, that the company will reveal an exact figure for the iPhone X.