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LG G7 delayed after exec orders overhaul of new smartphone, reports suggest

LG G6 hero

LG’s forthcoming top-of-the-range smartphone has been delayed until April, after the company’s CEO reportedly ordered a complete overhaul of the handset.

According to sources in Korea, Jo Seong-jin told engineers to stop work and review what they've done so far in order to find a new selling point to make the phone stand out against rival products.

Last week it was revealed that LG is planning to change the naming strategy of its top–end phones.

It had been assumed that the next effort would be called the G7. However, it’s now thought the company will use a new, numerical name to make it stand out from Samsung’s Galaxy S9 and Apple’s iPhone X.

The need for wholesale changes to the handset means that LG is now unlikely to showcase the phone at Mobile World Congress next month.

The move suggets LG is willing to cede ground to arch rival Samsung, which has confirmed it will show off the new Galaxy S9 at the Barcelona event.

The latest LG phone is set to feature dual lens cameras round the back and front, facial scanning and an 18:9 display.

Source

The Investor

Category: News
Tagged: lg

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