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Samsung could drop Galaxy S name next year

Mobile chief makes comment following launch of Galaxy S9 and S9+.
Samsung Galaxy S9 screen hero size

Samsung could change the naming strategy for its flagship phones in 2019, with its mobile boss indicating the company is considering its options for next year.

Speaking at Mobile World Congress (MWC) in Barcelona following the successful launch of the Galaxy S9 and S9 Plus, DJ Koh said: “Although Samsung will stick to Galaxy, we have been thinking about whether we need to maintain the S moniker or the numbering system.”

Not up to speed with the Galaxy S9 yet? Here's everything you need to know.

This is the first time Samsung itself has revealed it is weighing up a new name for its best phones. Rumours have long suggested that Samsung would call next year’s planned S10 something different.

Any name change would likely reflect the fact that its key rival Apple has done something similar with the well received iPhone X.

Samsung’s newly launched Galaxy S9 and S9+ have already won plaudits for their stunning screens, clever AR emoji and variable aperture cameras.

Both phones are available to pre–order now and will be in stores from 16th March.


The Investor

Category: News
Tagged: samsung, galaxy s9
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