Apple’s heavily–touted rival to Netflix and Amazon Prime looks set to be free-of-charge for owners of iPhones, iPads and the company’s Apple TV set top box.
Sources close to Apple have claimed that original content will be available to stream within the existing TV app for iOS. There will be no charge.
As well as original shows made by Apple, there will also be access to paid–for channels, such as HBO.
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This is similar to the approach taken by Amazon, which bundles its free and paid–for content in one place.
Apple is said to be working on family-friendly shows for its new service, as it doesn't want to offer violent or adult material for free.
It’s believed to be spending as much as $1 billion on programming.
Previous reports suggested that the video streaming platform could launch as soon as March next year.
However, Apple is likely to find it tough to compete in a market where Netflix and Amazon are dominant and spend billions on new shows each year.