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What's on NOW TV?

What's on NOW TV?

Whether you’re a sports fan, TV junkie, cinephile or just looking for a way to entertain your children, NOW TV offers what you need on your terms, no contracts involved. Here’s what you can expect from each of the TV passes they offer.

NOW TV started out as a simple streaming service from Sky that offered viewers a chance to access Sky programming without signing up for lengthy contracts. Instead of subscribing to Sky for a year, users could sign up for themed TV passes on a monthly — or, in some cases, daily or weekly — rolling basis and could be cancelled at any time without penalty.


While NOW TV still offers in-app streaming, the service has expanded to include set-top boxes built on Roku hardware, plus broadband and landline bundles. Flexibility remains at the heart of NOW TV’s offerings, so all of these services are offered on either a 12-month contract or a monthly basis.

NOW TV offers four different themed passes: movies, entertainment, sports and kids. Here, we’ll go over what you can expect from each of these passes.

Keep in mind, however, that the bulk of what NOW TV offers is pulled from Sky’s own programming, including Sky Atlantic, Sky Sports, Sky Cinema and Sky 1. Therefore, the content is subject to change whenever Sky loses the rights to boxsets or films, so there’s no guarantee you’ll get access to certain series at any given time.

For currently-airing series, the timeframe is even shorter: Most catch-up programming is available for 30 days, but some channels restrict that to seven or 14 days.

And while NOW TV usually gives users a heads up about what’s leaving soon by giving a countdown, the service has occasionally pulled highly popular series without warning, including The Walking Dead and Westworld, which has caused massive backlash from fans, to say the least.

Sky Sports TV pass

Watch Premier League on NOW TV

Sky Sports TV pass is NOW TV’s most flexible pass. It’s offered on a daily, weekly or monthly basis, allowing you to pick and choose exactly which games you want to watch.

With the Sky Sports TV pass, you get access to all 10 of Sky’s sports channels, including their live, catch-up and on-demand content.

Sky Sports has the rights to exclusively broadcast tons of high-quality sports programmes, such as:

  • Formula One racing
  • Premier League
  • English Football League
  • ICC Cricket World Cup
  • U.S. Masters golf
  • NFL Super Bowl
  • PGA Tour

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Entertainment TV pass

Watch Game of Thrones on NOW TV

Outside of subscribing to Sky, signing up for NOW TV’s Entertainment TV pass is the only way you can watch Sky Atlantic. The Entertainment TV pass also gives you access to 11 other TV channels:

With these channels, you’ll be able to watch some of the best TV programmes — both currently airing programmes and older box sets — around, live or on demand, including:

  • Game of Thrones
  • Westworld
  • The Walking Dead
  • Inside Amy Schumer
  • The Daily Show
  • Last Week Tonight with John Oliver
  • The Young Pope
  • Twin Peaks
  • The Affair
  • Grey’s Anatomy
  • Broad City
  • Scandal
  • Penny Dreadful
  • Fortitude
  • Ex on the Beach
  • The Blacklist
  • Oz
  • Big Little Lies
  • Boardwalk Empire
  • Sex and the City
  • Deadwood

Again, bear in mind that this programming changes frequently and is subject to disappear, depending on what the rights restrictions are. If possible, it’s best to check ahead of time to see what’s available rather than risk disappointment.

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Sky Cinema TV pass

Watch Sky Cinema on NOW TV

The Sky Cinema TV pass is available on a monthly basis. With this pass, you get access to live streams of 11 Sky Cinema channels, plus over 1,000 movies to watch on demand.

Sky Cinema premieres a new film every day, so the films are constantly changing — but Sky typically gets the rights to air new releases before most other providers, plus a massive selection of classics and cult favourites across all genres.

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Kids TV pass

Kids' programming on NOW TV

The Kids TV pass features six dedicated children’s TV channels:

  • Boomerang
  • Cartoonito
  • Cartoon Network
  • Nickelodeon
  • Nick Jr
  • Nicktoons

Programmes are grouped by channels and ages so you can easily find appropriate shows for your kids — or they can find it themselves on NOW TV’s easier, graphical interface for children’s content.

Kids will have access to a host of educational and entertaining series and cartoons, such as:

  • Peppa Pig
  • Adventure Time
  • Spongebob Squarepants
  • Morph
  • Bob the Builder
  • Paw Patrol
  • The Gruffalo
  • Dora the Explorer
  • Steven Universe
  • Ben 10
  • iCarly
  • Fairly Odd Parents

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Freeview TV

NOW TV doesn’t offer Freeview TV through its TV passes; however, if you buy their NOW TV Smart Box, you can watch over 60 Freeview channels, plus an additional 12 HD channels and any content you’ve purchased through your TV pass.

The set-top box also comes with catch-up apps like BBC iPlayer, ITV Hub, All 4 and Demand 5, so you can watch TV on your schedule.

The NOW TV Smart Box also lets you pause and rewind live TV, although it doesn’t let you record it.

Find out all about Freeview in our guide to Freeview TV.

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