BT is collaborating with the British Museum on a dedicated documentary channel, as the telecoms giant edges ever closer to becoming a bona-fide broadcaster.
The agreement will see the British Museum provide content for the channel, taking in lectures and a host of documentaries themed around Journeys of Faith, Stories of the World, Great Leaders, Shakespeare and Contemporary Artists.
BT Vision customers will pay no extra for the British Museum Channel, which will also include virtual tours of the museum, regardless of which package they are subscribed to.
BT Vision’s chief executive Marc Watson said: “Our customers can visit the museum without leaving their armchairs and see captivating stories of humanity, from civilisations which disappeared thousands of years ago to the world we live in today.”
Customers can access the British Museum Channel now via their BT Vision or BT YouView set top boxes.
BT’s latest bid to sweeten its TV offering come after previous landmark deals earlier this year that saw it secure the rights to broadcast live Premier League games, as well as top-flight rugby.