The first episode of Game of Thrones season three helped Sky Atlantic snare over 700,000 prime-time viewers this week, in a strong showing for George RR Martin’s swords and sorcery epic.
Sky Atlantic’s figure represents 2.7 per cent of the audience share during the Monday night timeslot and is 1,700 per cent up from the figures Sky’s US-drama focussed channel records.
Opening episodes of seasons and two, both of which are now available on-demand with Sky, racked up viewer numbers of 743,000 and 522,000 respectively.
Last month, Martin revealed plans for a prequel to Game of Thrones, dubbed Tales of Dunk, which concerns itself with the misadventures of two characters called Dunk and Egg.
Although set in the same world as Game of Thrones, Tales of Dunk takes places 100 years before.