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Virgin Media has sweetened its TV Anywhere offering with the addition of the new channels from Sky, Channel 4 and major US broadcasters, as the option to watch pay-TV content on multiple screens becomes more and more central to providers’ propositions.

The move brings 21 extra channels to the service and means that the number of channels Virgin Media TV customers can now watch on web-enabled devices stands at 66.

Among the big draws now available are Animal Planet, Cartoonito, Channel 4, Discovery Channel, Discovery History, Discovery Home & Health, Discovery Science, Discovery Shed, Discovery Turbo, Dmax, I.D and More 4.

Completing the line-up is MTV, Nick Jr, Nickelodeon, Quest, Sky 2, Sky Arts 1, Sky LivingIt, Syfy and Universal Channel.

Most channels can be streamed live, although some are solely available on an on-demand basis.

With the exception of Viacom’s output (MTV, Nick Jr, Nickelodeon), which can only be watched on PCs, the channels are available across the full suite of iOS devices, including the iPhone, iPad and newer iPods.

Scott Kewley, multiscreen product director at Virgin Media, said: “We know our customers love being able to watch whatever they want at a time that suits them, and by adding 21 live channels to Virgin TV Anywhere at no extra cost we’re also enabling them to watch their favourite shows wherever they want too.

“Whether our customers are looking for something to keep the kids happy, an enthralling drama or a cutting-edge documentary, the new line-up on Virgin TV Anywhere really does have something for everyone.”

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