Live Premier League matches will still be available to Virgin Media TV customers for the next 12 months, after the quad-play provider agreed a deal to continue to offer Sky Sports channels as part of its bundles.
The deal allows Virgin Media customers to continue to sign up for Sky Sports 1 and Sky Sports 2 as add-ons for an extra monthly charge. Following the extension, this arrangement will run into 2014.
Neil Berkett, CEO at Virgin Media, said: "We have surity through 2013. I'm comfortable with where we are in terms of continuity and surity of supply."
The onus now rests on BT, which paid a premium for the rights to 38 live Premier League games each season on the new BT Sport channel, to come to a similar arrangement.
BT’s negotiations with Sky to share their coverage of the Premier League broke down earlier this month.
BT blamed the failure to reach agreement on Sky’s unwillingness to make its complement of Premier League games available to its pay-TV rival.