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Sky Sports’ coverage of the Premier League will free to watch on the opening day of the season, as the broadcaster reacts to BT Sport’s challenge with a try-before-you-buy promotion.

Football fans can enjoy a full day of action for no charge, the undoubted highlight of which will be live coverage of a Premier League game at 5.30pm on Saturday August 17th helmed by the new punditry team of Jamie Carragher and Gary Neville.

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To access the channel, consumers have to tune in to Pick TV, which is available on YouView or standard Freeview boxes.

Sky has yet to name the fixture it will be airing, but contenders among the weekend’s games include Arsenal vs Aston Villa, Swansea City vs Manchester United and Manchester City vs Newcastle.

The line-up also includes Soccer AM, a live Football League fixture, Sky Sports News’ Final Score-alike scores and updates show with Jeff Stelling and the chance to catch 45-minute highlights of any of the day’s earlier kick-offs from 10pm, via the red button.

Barney Francis, managing director of Sky Sports, said: “It’s our biggest ever season of Premier League football and we’re inviting every home in Britain to enjoy the opening day.

“All fans can join the action as we launch our new Saturday schedule for the most eagerly awaited Premier League season in years. With more matches than ever before, including 116 live Premier League fixtures, there’s never been a better time to be a Sky Sports viewer.

“If you don’t have Sky Sports, this is a great opportunity to sample what our football coverage has to offer throughout the year.”

BT Sport, which features live coverage of Premier League games and is free to BT broadband customers, officially goes live on August 1st.

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