UK households can now gain access to thousands of blockbuster films, family favourites and cult classics at half the normal price on Sky Movies.
For the next five weeks, new subscribers can take advantage of a 50 per cent discount for six months - allowing them to pay just £8 per month for unlimited film access on Sky Movies.
Households which also have a Sky Sports subscription can pay even less for the 11 Sky Movies channels - just £4 per month for the first six months.
The offer is running right up until Boxing Day - December 26th - meaning new and existing Sky customers have plenty of time to take advantage of the discount.
From month seven of a customer's contract, the price of Sky Movies rises to £16 per month - or £8 if taken with the Sky Sports pack.
Sky Movies offers a range of different channels, designed to appeal to viewers of all ages, tastes and interests.
These include Premiere - where the latest film releases air - Showcase, Disney, Greats, Family, Action & Adventure, Comedy, Crime & Thriller, Drama & Romance, Sci-Fi & Horror and Select.
Sky says its Movies service allows viewers to enjoy "huge new blockbusters" on their TV every week, while customers can also stream content via the online Sky Go service.
"Our latest premieres are available to watch instantly, at least a year before any other subscription service or free TV channel," the provider claims.
Among the titles coming to Sky Movies this Christmas are 'Oz The Great and Powerful', 'Wreck-It Ralph', 'Iron Man 3', 'Arthur Christmas' and 'A Good Day To Die Hard'.
Sky Movies subscribers can also access hundreds of films on-demand when they connect their Sky+HD box to the internet.