Sky's entertainment team has set itself an ambitious target - for a Sky drama commission to become an international smash-hit.
Stuart Murphy, Director of Entertainment Channels at the satellite TV provider, said Sky is looking to emulate the success of HBO sensations 'Game of Thrones' and 'Band of Brothers'.
He claimed Sky is "actively looking for a 'landmark drama' commission of real scale and huge ambition".
Indeed, the broadcaster is looking to make a show with "big budgets, huge sets and A-list talent", Mr Murphy stated.
"We’re really excited about taking drama to the next level here at Sky," he noted.
Mr Murphy said the firm's latest original shows - 'The Tunnel', 'Dracula' and 'Strikeback' - combine the three elements of Sky drama's core DNA.
"Firstly, we want to make drama with real scale - drama that has more in common with film than TV," he noted.
"The second element is humour. Po-faced doesn’t really do it for our viewers. And thirdly, we want drama with emotion, with the dial turned right up."
Mr Murphy said Sky has been talking a lot about how it can "super-size" its offering, in order to emulate the successes of other major production companies.
"As a company, we are in service of our customers. We deliver what they want - and they tell us they want something different and special," he added.
In 2014, Sky will invest at least £600 million on its own shows, up 50 per cent on three years ago as part of an increased commitment to home-grown programming.
Whether Sky can succeed in creating its own '24' or 'Breaking Bad' remains to be seen, but the broadcaster certainly appears to be taking a step in the right direction.