A host of popular children's TV shows are coming to the LOVEFiLM streaming service, including 'Thomas & Friends', 'Fireman Sam' and 'Chuggington'.
New deals with children’s entertainment producers HIT Entertainment, Ludorum and DreamWorks Classics mean subscribers now have a wider range of viewing options.
'Pingu', 'Where’s Wally?', 'Bob the Builder' and 'Kipper' are also coming to LOVEFiLM, meaning there should be plenty to keep the little ones occupied.
In addition, LOVEFiLM has managed to retain the rights to a number of classic shows, including 'He-Man', 'Postman Pat', 'Rupert Bear' and 'Casper the Friendly Ghost'.
Chris Bird, Director of Content Strategy at the streaming provider, which is owned by Amazon, said LOVEFiLM is offering greater choice of kids' programming.
"The addition of this new children’s content enhances our already fantastic range of iconic characters and classic shows," he stated.
"Our streaming service is particularly suited to family content, and parents and their kids can now enjoy an even broader variety of family-friendly entertainment whenever they want, however they want."
In a survey conducted last year, UK parents named LOVEFiLM the top film and TV streaming service for families.
Almost nine out of ten users (89 per cent) of parenting website Netmums - which provides parenting advice and information - said they thought LOVEFiLM was the 'best-in-class' for kids’ entertainment.
The streaming service was praised by survey respondents for its high-quality content, value for money and lack of adverts.