Virgin Media has extended its deal to carry Sky's channels for another five years.
As well as the current Sky channels, Virgin Media customers will now receive five HD channels: Sky F1 HD, Sky Sports 3 HD, Sky Sports 4 HD, Sky Sports News HD, and Sky News HD.
The deal makes Virgin Media the only provider to offer every live HD sports TV channel, and is a real blow to BT Sport.
For the first time, Virgin Media customers will be able to watch every Sky Sports and Movies channel on the move through new dedicated apps. More information on these will be announced soon.
Sky channels available through Virgin Media include Sky 1, Sky 2, Sky Living, and Sky Arts 1. Sky Atlantic – home of 'Game of Thrones', 'Boardwalk Empire', and 'Mad Men' – is conspicuous by its absence.
The deal is an extension of the existing three-year one between Sky and Virgin Media.
"We are excited our customers will be able to watch even more great TV from Sky on more devices as a result of the most extensive agreement ever signed between Virgin Media and Sky," Tom Mockridge, Virgin Media's chief executive officer, said in a statement. "This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky's range of channels for years to come as a result of our investment."
Virgin Media also announced its TV Anywhere app – which lets viewers watch two channels at once – saw a 38% spike in usage on the final day of the Premiership.
The number of viewers peaked at 3:30pm on Sunday, just before the end of the first half and the first of Manchester City's two goals.