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ITV Player is now available on Roku and Now TV streaming boxes. This means you can now watch the last 30 days of shows from ITV, ITV2, ITV3, and ITV4.

World Cup matches will be kept for catch-up viewing on the service, as will the Tour de France.

itv player on roku

Of course, ITV staples like 'Britain's Got Talent' and 'Coronation Street' are there too.

You can find ITV Player in the Roku Channel Store on Roku players and the Roku Streaming Stick. It's also available on Sky's Now TV Box, which is basically a rebadged Roku set-top box.

"Our focus is always on offering the best streaming entertainment and ITV is a great addition for TV lovers," Ed Lee, Roku vice president of content acquisition, said in a statement.

Martin Goswami, ITV director of pay and distribution, added: "A key part of our strategy is to make our content accessible on multiple platforms and we are delighted to be working with Roku."

Last week, ITV announced its channels – including new drama channel ITV Encore – were available on the Sky Go service.

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