ITV has confirmed that its new channel ITVBe will launch in October.
The channel will go live on October 8, and will be the only place to find 'The Only Way is Essex'.
It'll also be home to other new shows, including 'The Real Housewives of Cheshire', which is a UK spinoff of the American franchise. It promises to step inside the "champagne-fuelled lives of Cheshire's most affluent social circle", shining a light on the friendships and rivalries that make it such a special place.
'Seven Days With…' is a new reality series that provides an insight into the lives and relationships of some of the UK's most famous celebrity couples. 'Baby Wears Prada', meanwhile, examines the lengths people go to to spoil their children.
'Dinner Date' will also come to the channel in a new peak time form.
ITVBe will be "dedicated to lifestyle and entertainment programming, celebrating real life and real people".
It will be ITV's fifth channel, and will be available on Freeview, Sky and Virgin.
ITV recently launched ITV Encore, which is home to the broadcaster's best dramas, including 'Broadchurch', 'Downton Abbey', 'The Widower', 'Whitechapel', and 'DCI Banks'.