Sky's Now TV service is now available on Sony's PS4 console.
Xbox One owners will have to wait "a few weeks" until they can use the service on their consoles though.
Now TV has been available for the PS3 and Xbox 360 for years now.
Sky's service offers a range of sports, film, and TV entertainment. There's no subscription, you only pay for what you watch.
Sky also launched a Now TV Box - basically a rebadged Roku set-top box - that costs just £9.99. It's one of the cheapest and easiest ways of turning your telly into a smart TV.
Now TV has just added Nicklelodeon and Nick Jr to the roster of channels available on its Entertainment Pass.
“We’re excited to be able to unveil yet another fantastic way to watch Now TV – offering the huge number of PS4 customers in the UK a contract-free and flexible way of watching great pay TV content on their television," Gideon Katz, director of Now TV, said in a statement.
"PlayStation 4 has been a great success since we launched just over seven months ago, proving that the world’s most powerful console is also the best place to play," added Fergal Gara, vice president and managing director for Sony Computer Entertainment UK. "With the addition of the brilliant Now TV to the PlayStation entertainment proposition, PS4 keeps getting better.”
The PS4 will be able to play 3D Blu-rays in the next few days as well. Sony will release the 1.75 system update sometime next week, which will add the feature.