Sky has rejigged its electronic programme guide (EPG) – it will now recommend shows and films based on what you've already watched.
The new feature is found in the "Suggestions" section. It will scour your history of recorded and downloaded shows, and recommend what's similar.
So if you record 'The Following' – the show about a serial killer – Sky will recommend similar crime shows and films like 'The Wire', 'Hannibal', and 'The Blacklist'.
Sky is also rolling out another new feature called "Smart Series Link". This lets you tell your Sky box to record the next season of a TV show the minute it's broadcast. Very clever.
But not all that new. Virgin Media's TiVo already saves programmes it thinks you might like without you having to do anything. Netflix also goes big on the recommended shows.
Sky's TV service has 10.5 million customers, but it's under threat from all sides. Virgin Media recently started offering Sky Sports for less than Sky did. BT Sport has also been taking the fight to Sky, battling it for Barclays Premier League rights, and signing a host of big-name pundits.