Channel 4 will replace its catch-up service 4oD with a one-stop shop online hub called All 4, the broadcaster has announced.
All 4 will include all the channel's digital content as well as its linear channels.
The change will be complete by the end of March next year, although 4's catch-all content repository will launch at the start of 2015.
A new interface will be introduced across three sections: On Demand, Now, and On Soon. This will rollout across PC, Mac and iOS devices first, and come to other platforms later.
As well as all the current shows from 4oD, the content hub will include extras, such as actor biographies and photo galleries.
It will let you watch live TV too and view social feeds around the programme, in keeping with media nabobs' forecasts that social-focused features are the future of TV.
The 'On Soon' section will showcase clips and promos from forthcoming shows, and let viewers set reminders and alerts.
Some shows will premier on All 4 before their terrestrial broadcast, in the same way that shows such as 'People Do Nothing' premiered on iPlayer before making their way to BBC channels.
"Having been a pioneer of VoD services in the UK, we think the future of TV viewing lies not with either linear or on-demand, but a creative and visual integration of the two worlds, blending the strengths of both into a single brand," said David Abraham, chief executive of Channel 4.
"We believe All 4 will deliver the most advanced broadcaster response to changing viewer behaviour in the digital age, and will help ensure that our content portfolio remains an important, valued part of viewers' TV consumption for decades to come."