Or, if you sign up to Amazon Prime, it can be yours for £49. Though that deal ends on Monday.
Due to be released on October 23rd, Fire TV is Amazon's rival to the likes of Apple TV, Roku and Google Chromecast.
Just as with other set top boxes, the Fire TV lets you stream TV shows and movies to your TV. It also features a range of catch-up and on-demand services, including Vevo, Sky News, Demand 5 and Bloomberg TV.
But the feather in its cap is that it offers both Netflix and Amazon Prime Instant Video. Often, TV shows are exclusive to one or the other, so having both greatly expands users' options.
Users get music service Spotify as part of the deal too, although big guns like BBC iPlayer, ITV Player and 4oD have yet to come on board.
Voice control is integral to Fire TV. According to Amazon, 92 per cent of searches on Fire TV are done using voice control. Though it comes with its own remote as well.
Amazon Fire TV is also a games machine and has its own games controller, which will cost you an extra £34.99.