Amazon has launched a new streaming device called the Fire TV Stick. Just like the Google Chromecast, it's a dongle-sized doohicky that plugs into your telly's HDMI port and lets you stream films, TV shows and music to it.
It also lets you beam whatever's on your mobile to the big screen, be it a website, photo, or email inbox.
On paper, it looks like it has the Chromecast licked, thanks to a dual-core processor, 1GB of RAM – double what you get in the Chromecast – and 8GB of storage.
It should also have more stable Wi-Fi performance than Chromecast, as it's dual-band rather than single.
You'll be able to play the same games as on Amazon Fire TV and use the same controller.
Of course, we'll have to reserve judgement until we get one to play with. And specs mean nothing if it doesn't have a decent roster of apps and services. So far, Amazon has announced Prime Instant Video, Netflix, Hulu Plus, Spotify, Vevo, Twitch and YouTube.
It's only available for pre-order in the US at the moment, and should touch down there on November 19th. It will cost $39 (£24), which is a little cheaper than the UK Chromecast. Though UK prices are rarely a direct translation from the US.
You can also add a voice remote similar to that for the Fire TV for $30 (£19).