Last year, the BBC announced plans for an online shop that lets you pay to download shows that aren't on iPlayer. And today, we've got a concrete due date for the service, after the corporation confirmed it will launch early next year.
The shop will go live in the second quarter of 2015 – so between April and June – according to Marcus Arthur, president of UK and ANZ for BBC Worldwide.
It will work alongside iPlayer, which will remain free, and will let viewers build up a 'locker' of shows from both BBC Store and iPlayer.
So why pay if the stuff on iPlayer is free? Well, the plan is for BBC Store to feature shows that are older, or unavailable on iPlayer for some other reason.
This should help make up for dwindling revenue from the licence fee, now that more and more consumers are shunning TVs in favour of iPlayer on their laptops or tablets.
"Only six per cent of BBC product has ever been available to buy," Arthur told the PEVE Entertainment Business Futures conference in London.
"We hope this will do for downloading what iPlayer has done for catch-up.
"Crucially, for us it is as much about the archive as it is about current content."
He also said the BBC was looking at rolling out iPlayer in more international markets.