EE has launched its own TV service called EE TV. It means the mobile network now offers mobile, broadband and TV, positioning it as a real rival to BT, Virgin Media, TalkTalk, and BSkyB.
The set-top box offers all the usual Freeview channels plus a selection of on-demand and catch-up TV services using EE broadband.
It has some pretty cool features. Thanks to four tuners, it can record four programmes at once, which you can then watch back on four different devices – the TV and three connected mobile devices – without interrupting the main TV. Pause a show on TV, and you can pick up where you left off on your mobile.
You'll have to be on the same Wi-Fi network, however, so no watching in the car.
You can control it with your mobile using the app, if you don't fancy using the bundled remote control.
Sadly, you can't download shows on your phone or tablet and watch them when out of range. But you can 'flick' them from one screen to another.
Dual-band Wi-Fi also means you don't need to plug the box in using Ethernet. And its 1TB hard drive should store plenty of TV shows and films.
Don't expect any original content on EE TV. Instead, it will rely on catch-up shows from terrestrial broadcasters and apps like Netflix and Now TV.
However, ITV Player and 4oD are conspicuous by their absence.
EE TV is free to EE fixed broadband customers, but costs £9.99 a month for mobile customers. If you do have to pay, you'll get a data boost on your mobile allowance to 10GB or 20GB, depending on your current plan.
EE TV is expected to go on sale before Christmas.