BBC shows are now available to watch on iPlayer for 30 days after being broadcast, after the Beeb extended the 'viewing window' from seven days.
Auntie announced the move back in April, but has only just brought it into effect.
For example, from hereon in episode three of 'Our Girl', which aired on October 5, is available for another 27 days.
"BBC iPlayer pioneered online viewing," said BBC director general Tony Hall. "It is recognised as not just the first but the best service of its type in the world. It offers amazing value. But we want to go further.
"That's why we began reinventing iPlayer earlier this year with a brand new redesign and features.
"Extending the catch-up window to 30 days now makes the best value on-demand service even better. We have a fantastic autumn schedule and the public will now have more opportunities to watch the shows they love."
iPlayer is the most successful of the terrestrial channels' catch-up services. It recorded a record 3 billion requests in 2013, which was up by a third on 2012.
The BBC is planning to launch another service in the first half of next year, too. Dubbed BBC Store, it's USP is that it will let you pay to download shows that aren't on iPlayer.
Shows downloaded via the service will be stored alongside those downloaded from iPlayer (which will remain free) in a 'locker'.
The trove of content on offer will take in older shows, or those that aren't on iPlayer for some other reason.
The corporation is also planning to roll out iPlayer in more international markets.