ITV launched its latest channel, ITVBe, last week. And now you'll be able to watch it on your handset or tablet after the broadcaster added content from its home for all things celeb-fixated and gossip-flavoured to the ITV Player app.
The network's ITV Player app for iOS, Android and Windows Phone now includes live and catch-up content from ITVBe, so you never need a miss a moment of the goings-on in Towie.
All three apps also have a new look, with a new focus on watching content live. Press the 'Watch Live' button at the top of the screen, and you can start streaming right away.
The apps also resize dynamically to fit the screen size, so they should look the same whether you're watching on a small smartphone screen or a big-screen phone or tablet.
"TV is instant, immediate and alive and this should be reflected across all our platforms," Paul Kanareck, director of online and brands at ITV said.
"As second screens are increasingly becoming second TVs, we have found watching live TV accounts for 26 per cent of ITV Player usage on tablets, phones, PCs and Macs.
"The new improved streaming quality and app design makes it easier for viewers to find the shows they love and ultimately spend more time with ITV's fantastic content.
"We will continue to work on bringing this new and improved user experience to further platforms going forward."