Netflix continues to furrow a path into feature films, after winning plaudits for its much-lauded original TV series Orange is the New Black and House of Cards.
Earlier this week, the streaming service announced it is co-producing a sequel to 'Crouching Tiger, Hidden Dragon'.
Now it's signed a deal to help develop four – yes, four – Adam Sandler films.
Netflix will develop the films alongside Sandler's Happy Madison Productions. It will then show them exclusively, cutting out cinemas altogether.
Under the deal for 'Crouching Tiger, Hidden Dragon: The Green Legend', Netflix will also show the film in a handful of Imax cinemas, though it won't distribute it through other cinema chains.
According to Netflix, Sandler's films are among its most viewed.
"People love Adam's films on Netflix and often watch them again and again," Netflix's chief content officer Ted Sarandos said in a statement.
"His appeal spans across viewers of all ages – everybody has a favourite film, everyone has a favourite line – not just in the US but all over the world."
Sandler added: "When these fine people came to me with an offer to make four movies for them, I immediately said yes for one reason and one reason only... Netflix rhymes with Wet Chicks. Let the streaming begin!!!!"
Netflix wants to shake up the classic distribution model for films in the same way it's changed how people watch TV.
It's credited with pioneering 'binge watching', in which it releases series in their entirety, so viewers can watch all the episodes in one sitting.