You can now watch UltraViolet digital films through Tesco's Blinkbox streaming service.
UltraViolet is a service that – if the DVD box bears the UltraViolet logo – gives you a free digital download of the film you've bought.
Now, instead of heading to the UltraViolet website, you can watch it through Blinkbox.
The titles will be stored alongside your Blinkbox selections. Some also let you stream, download and share them with up to five family members, so why not share the love?
All you have to do is fire up Blinkbox and enter the redemption code that comes with your DVD. You can then watch on your iOS or Android device, Xbox One, PS3, and through your web browser.
"We are delighted to support UltraViolet and offer customers even more ways to enjoy the latest movies and TV shows on their terms, whether they've been purchased in-store or online," Adrian Letts, Blinkbox movies & TV managing editor, said in a statement.
Mark Teitell, general manager of UltraViolet, added: "Tesco and Blinkbox have been a notable part of the group of companies that designed and launched UltraViolet.
"Now, their pioneering rollout of UltraViolet in the UK is a major step forward in the enjoyment and value that consumers here will get from collecting movies and TV shows."