Virgin Media has demanded Ofcom investigates the ever-increasing price of Premier League football rights.
The fibre broadband and TV provider claims it has been moved to speak out to stop viewers from losing out in the coming years.
The next auction for rights will take place in 2015, and could see prices rise by 60 per cent from the £3 billion deal struck with BSkyB and BT two years ago.
According to Virgin Media, UK football fans already pay three times more than for other leagues in Europe.
Ofcom is considering the request for an investigation, with a response likely within the next two months.
"The rapidly rising cost of Premier League live broadcast rights means UK fans pay the highest price in Europe to watch football on TV," a Virgin Media spokesperson told The Guardian.
"Virgin Media has asked Ofcom to investigate how the rights are sold ahead of the next auction."
The company pointed to leagues in Germany, Spain and Italy, where all of the top tier's games were available for live broadcast, many of them on a non-exclusive basis.
Under the last rights deal in the UK, however, only 41 per cent of Premier League games were available. Of these, Sky bought 116 matches and BT picked up 38.
The £3 billion in revenue raised was a 71 per cent increase on the previous deal.