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Anyone with a Roku streaming device can now buy and rent films and TV shows from Google Play.

Just download the Google Play Movies & TV app from the Roku Channel Store and get downloading. Most films are £3.49 to rent and £9.99 to buy. TV series are around £1.89 an episode, or £5.99 for a whole season. Though this varies depending on how long the series is.

"From the hottest new releases to iconic classics, there's a world of movies at your fingertips with Google Play Movies & TV," Ziba Kaboli-Gerbrands, Roku's director of content acquisition, wrote on the Roku blog.

"If you're a TV lover, you can catch up on last night's episode or past seasons of can't miss TV, laugh out loud comedies, nail-biting dramas, notable documentaries and more, when it's most convenient for you."

Pause a show or film, and Google Play should identify any actors on-screen, so you won't be stumped for their name again.

You can pay for your purchases using your Android phone or straight through your Roku device.

Roku recently got a new rival in the form of the Amazon Fire TV set-top box. And Amazon will presumably launch its Fire TV Stick – a Google Chromecast-like dongle – on these shores at some point too.

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