Netflix aims to make 20 original series within the next five years, as it bids to burnish its burgeoning reputation as the premium location for water-cooler TV.
The streaming service has had huge success with its original programming, with 'House of Cards', 'Breaking Bad' and 'Orange is the New Black' all garnering plaudits from the critics. And its biggest success, 'Breaking Bad' even won a BAFTA.
The announcement comes as arch rival Amazon Prime Instant Video also confirmed fresh investment in original shows.
Both services have also commissioned new series of shows that were cancelled by traditional cable broadcasters.
Theodore Sarandos, Netflix's chief content officer, said the company also aims to be available globally within that time frame. Next year, it will expand to Australia and New Zealand.
The company plans to show original content roughly every two and a half weeks.
Sarandos added that these shows would be for different "segments of the viewership", which sounds like it will split them up like channels.
He also hinted they wouldn't judge a show's success on its viewing figures alone.
Viewing figures are "an irrelevant measure of success for us," he said. "Ratings measurement has been bad for creative television."