Two more Sky HD channels have come to Virgin Media, in the form of Sky News HD and Sky Sports News HD.
Both are free to customers on Virgin Media's XL TV package.
"The addition of these channels to our line-up ensures our customers can enjoy even more breaking news, gripping sports stories and insightful features in the stunning clarity of HD," Stephane David, executive director of content at Virgin Media, said.
"This launch also means our customers can watch an unrivalled range of sports TV in HD, including every Sky Sports channel, BT Sport and ESPN."
Last month, Virgin Media added 10 international channels to its roster, including HUM Europe, Nollywood Movies and Canal 24 Horas.
Just a few days before, Virgin TV Anywhere – its app for watching TV on the move – added 4Music and CBS Action.