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Sky had almost 2 billion on-demand viewing requests during 2014 – that's up by almost 50 per cent on the previous year.

Viewers made 60 requests every second for the whole of 2014.

Sky announced the figures as part of its quarterly earnings call. Its Sky On Demand service now has 6.5 million customers, and Sky Go – its mobile viewing service – has 5.8 million registered users.

It also announced its top Box Sets of 2014. 'Game of Thrones' was the most-watched, followed by 'The Blacklist', 'The Walking Dead', 'The Inbetweeners', 'Boardwalk Empire', 'Ray Donovan', 'Prison Break', 'The Following', 'True Blood' and 'Penny Dreadful'.

Between September and December, Sky gained 204,000 new customers, which is the most for nine years. It also reported the lowest level of departing customers since 2003.

"We know people want to watch TV on their terms, which is why we've helped over six million customers connect their box to broadband and get access to Sky On Demand," Luke Bradley-Jones, director of TV products at Sky, said in a statement.

"This year we're adding even more box sets of the shows that everyone's talking about – giving people the chance to enjoy some of TV's biggest hits like 'Fortitude', 'Broadchurch' and 'True Detective', ready to watch whenever they want."

Sky isn't the only one with a strong quarter. TalkTalk added 115,000 homes to its TV service between September and December.

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