From the summer, Sony TVs will have YouView built in. The Japanese manufacturer will be the first in the UK to include YouView without needing a set-top box.
That means you can watch BBC iPlayer, 4oD, ITV Player and more, as well as shows from the seven-day scroll back feature. And all without firing up individual channel apps.
YouView's on-demand library is more than 12,000 strong, and includes some 4K content.
It will come as standard on 20 Sony Bravia TVs this summer. 12 of those have 4K resolutions.
"The way we watch TV is changing, with more demand than ever for a larger range of content, when we want it, how we want it," John Andersen, Sony UK and Ireland country head, said in a statement. "We're delighted to be the first manufacturer in the UK to announce the addition of YouView to our range of TVs.
"We believe that our new Bravia range now has an unparalleled combination of Sony's fantastic picture quality, fantastic design and the widest choice of content ever complete with Sony High Res Audio."
YouView CEO Richard Halton added that he was "thrilled" by the collaboration. "This exciting YouView and Sony partnership will create a deep integration of YouView's functionality within the new Sony range, built on the Android platform," he said. "It will offer everything you'd expect from YouView including our iconic seamless and easy to use TV guide, giving customers simple access to the live and catch-up TV they love."