closedownarrowexternal-linklogo-verticalmenu-barsearch Skip to main content
Jump to navigation
tv licensing over 75

Despite viewing on mobiles and tablets becoming more popular, the vast majority of TV is still watched on a traditional TV set, a survey reveals.

A whopping 98 per cent of TV was watched on a telly last year, according to a report by Thinkbox, the marketing body for commercial TV.

Viewing on smartphones, tablets and laptops increased by 17 per cent in 2014, but still only accounted for 1.6 per cent of all the telly watched.

We're also watching less TV than before

In 2014, the average daily viewing time was three hours 44 minutes and 30 seconds per person, which is down 4.5 per cent on 2013. Of those three hours plus, just three-and-a-half minutes was watched via smartphones, tablets and laptops.

So the traditional TV looks safe for a while yet.

Despite the rise in catch-up and on-demand services, 88 per cent of TV was watched at time of broadcast.

We're pretty quick to catch what we missed: 48 per cent of all recorded content was watched within 24 hours of recording, and 81 per cent within two days.

The stats come from BARB's (Broadcasters Audience Research Board) standard measurements for TV set viewing and from figures supplied by UK broadcasters.

"After years of record growth for broadcast TV as on-demand began to flower, new viewing trends are now becoming established and there's a new ecosystem for TV," said Thinkbox CEO Lucy Clay.

"It is nuanced, it raises new opportunities for advertisers, it reflects how modern viewers want to enjoy TV – and it is a royal pain in the arse for BARB to measure.

"But it is here, it is the future and we should embrace it, understand it and help advertisers make the most of it because TV remains by far their most potent weapon."

Source:

Cable

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Kyle Dowling 2 weeks ago Hollywood lands major blow... Couldn't he jsut transfer ownership to another person in a country with more lax laws?
  • Donald Silverburgh 3 weeks ago Illegal Kodi boxes could... I mean what kind of article is this? Frankly mate, just tell me, is someone paying you to write such...
  • Andy Kill 3 weeks ago TVPlayer review Why don't you mention you have to have other apps as well like BBC iPlayer, and do these use your data...

Search news