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iPlayer is getting personal, after the BBC announced plans to tailor its catch-up service to users' individual taste.

To receive the customised service, you must sign up for an account and then 'bookmark' content you like. This will let you start watching on one device, and carry on on another.

You'll also get local news and regional weather reports based on where you are – the Beeb has already made inroads in this area – and your interests.

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BBC director general Tony Hall laid out the plans in a speech at New broadcasting House.

"I don't think anyone in the market has cracked recommendations," he said. "I want us to be the first to get it right but to do something different – public service recommendations."

If you like 'Wolf Hall', for example, it would tell you about other shows about the Tudors, radio shows about historical novels, or "something brilliant from the British Museum or the RSC".

Hall claims this is "letting our audience become schedulers" and will "reinvent public service broadcasting through data".

Director of Homepage and myBBC Phil Fearnley added: "We will make the BBC online feel personal and relevant to you, by linking up our content and launching new features and functionality to help serve each and every one of you better.

"You'll be able to create a BBC experience that you control, recognises you as an individual, and brings you the best of our content based on what we know you'll love."

Fearnley was quick to allay privacy fears. "We will not do anything with your data that isn't clearly explained, or that you don't agree to. We will never sell your data, let other organisations track what you do with the BBC for their own purposes, or spam you. And we'll guard and protect your data.

"The BBC is set up to serve the public, and to help everyone in the UK get the best out of digital technologies and the BBC. We have no reason to collect your data other than to serve you better."

myBBC will go live later this year.

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