UK telecoms watchdog Ofcom will ask football fans for their views as part of its probe into how live TV rights to Premier League matches are sold.
It will ask fans who watch on TV and those who travel to live games for their opinions.
The investigation started in November, when Virgin Media complained that the way live rights are sold breaches competition law. Virgin Media requested that the auction for live rights was put on hold until the investigation was completed, but it went ahead anyway. Sky paid a record £4.2 billion for 75 per cent of the live Premier League rights. It has since raised its prices six months earlier than usual.
Virgin Media carried out its own study, which claimed one in three fans struggled to pay for their football TV subscription. It also said 64 per cent of fans cut back on everyday spending in order to pay for their subscription.
Live broadcast rights are available for 41 per cent of Premier League matches. Virgin Media argues this is too low, and that it results in a higher price-per-match than elsewhere in Europe.