Vodafone is to become the latest company to offer quad-play services, after confirming plans for a TV offering that will launch in the second half of this year.
CEO Vittorio Colao outlined his intentions at Mobile World Congress in Barcelona.
Vodafone will offer TV, internet, fixed-line and mobile telephone services later this year, joining Sky, Virgin Media, TalkTalk and EE on the quad-play bandwagon.
"We are working to create a good bouquet of content," Colao told reporters.
He didn't give any other details on the offering, but it has been confirmed to us by a Vodafone spokesperson. We'll bring you more news as we get it.
It's likely Vodafone has a set-top box in store, similar to EE TV.
Quad-play is becoming increasingly important, as customers flock to one provider for all their communication and entertainment needs. It allows them to offer bundles far cheaper than individual services from rivals.
The chief of the Premier League even named quad-play as one of the determining factors in the fight for live rights, noting that the league was "just an element" of it.