Amazon Prime Instant Video is getting better-quality visuals before the end of the year. Amazon has announced it will offer High Dynamic Range (HDR) content in the UK, US and Germany.
Along with 4K – which Amazon already offers – HDR is touted as the next big thing in TV and offers increased contrast levels and a better balance between colours and areas of shadow.
The result? A greater range of colours and better picture quality overall.
"4K Ultra HD was just the beginning – we're excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality," said Michael Paull, Amazon's vice president of digital video.
"HDR is the natural next step in our commitment to premium entertainment, and we can't wait for customers to have more choice in how they watch their favourite titles on Amazon Prime Instant Video."
The first shows available in the format will be Amazon's original series.
Netflix has also announced it will offer programmes in HDR, but hasn't specified a date.
To watch in the format, you'll need a 4K telly that's HDR-compatible. So check before you buy.