Your TV remote could soon have a hotline to Netflix. Manufacturers Panasonic, Sony, Toshiba, TP Vision and Vestel have confirmed their smart TV remotes will soon have dedicated Netflix buttons.
One press, and you'll fire up the streaming service.
Netflix buttons are commonly found on US remote controls, but so far us Europeans have missed out.
Remotes for new smart TVs landing this year will boast the buttons.
At the moment, you have to open the Netflix app, as you do with any service on a smart TV or games console. This would elevate the company to a status previously only enjoyed by Facebook, which – albeit briefly – had a dedicated button appear on phones made by HTC.
Netflix is also available in Virgin Media's EPG.
"The new Netflix button on remotes in Europe makes watching Netflix as easy as changing the channel on traditional TV, allowing viewers to enjoy our great programming much quicker," said Bill Holmes, head of business development for Netflix.
This will be a real boon to Netflix, and give it an advantage over arch rival Amazon Prime Instant Video. Though anyone using Amazon's Fire TV or Fire TV Stick will have Prime Instant Video served up as the default streaming service.
Apple is also said to launch a TV streaming service soon, alongside a refreshed version of its Apple TV set-top box.