A new Apple TV streaming box is due in June. It'll reportedly offer support for third-party apps and integrate Siri, Apple's personal assistant. But according to a new report, it won't have 4K.
The news doesn't come as a big surprise: Apple has no 4K videos on iTunes and hasn't mentioned when the display tech will arrive.
"4K is great, but it's still in its infancy," a source told BuzzFeed News. Indeed, many households are still reeling from how much an HD TV cost, and so will wait until the price comes down on 4K, or their old TV breaks (most likely the latter).
Not adopting 4K is in keeping with Apple's ethos. The Cupertino-based company rarely pioneers the latest technology, instead preferring to wait before taking the plunge.
It resisted Near Field Communications (NFC) technology for years on the iPhone until it had a use for the touch-free payments system in Apple Pay.
Still, the lack of 4K will come as a blow to anyone craving high-resolution TV streaming. Both Netflix and Amazon Prime Instant Video offer a small selection of TV series in 4K.
There's also the additional cost of 4K. Apple is reportedly trying to persuade TV networks to provide their own streams for its forthcoming TV streaming service. So it's unlikely to cough up for an unnecessary extra.