Sky is bulking up its family-friendly offering with a new Kids section. It's also adding a ton of kids' shows to its on-demand library, growing the number of episodes from 700 to around 4,000 in the next few months.
New shows include 'Adventure Time', 'Ben and Holly's Little Kingdom' and 'iCarly', plus more episodes of 'SpongeBob Squarepants', 'Dora the Explorer', 'Horrible Histories' and 'Ben 10'.
This will make it the biggest provider of family-friendly entertainment in the UK.
The new Kids tile will show up in the Sky+ homepage as part of a software update rolling out from this week.
"I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can," said Luke Bradley-Jones, Sky's brand director of TV products. "And parents want the convenience of a quick and simple way to access lots of episodes all in one place. That's why we're massively expanding the variety and number of shows available on-demand – and putting them front and centre of the Sky+ TV Guide. For our customers it means a huge library of kids shows, all there at the touch of a button."